TV Viewing and Internet Use Are Complementary, Nielsen Reports
-- Roughly 50% of the Convergence Panel panelists had viewed some streaming
content online. The demos streaming the most included Female Teens
(82%), Male Teens (64%), Men 18-34 (57%) and Men 35-54 (55%).
-- Nearly 60% of panelists and more than 80% of people who watched TV and
used the Internet that month had simultaneous sessions -- watching TV
and being online at the same minute. This group tends to be very (more...)
